Ye's brand has firmly positioned itself amongst the elite over the years. What can we expect in 2021?
Yeezy firmly dropped on the scene in 2015, the love child of Kanye West and Adidas. But Adidas wasn't the first big brand to work with the rapper. First came Bape, and then came Nike. Ye stuck with Nike for five years, releasing a total of three different sneakers. But he jumped ship in 2013, claiming in an outburst that he never received royalties. If you follow Ye on Twitter, you'll know the kind of outburst we're speaking about...
A board room of Adidas execs soon saw an opportunity. Ye's a household name, with hoards of influential friends, after all. They stepped up to the mark, sacrificed their royalties and so Yeezy was re-born. And it was re-born to hype!
6 years later, Yeezy's silhouettes are getting bigger and better. Here's our breakdown of the hottest sneakers dropping from Yeezy in 2021!
Yeezy 700 'Bright Blue' - Drops April 24th 2021
What do we love? The 700 'Bright Blue' is, to date, one of Ye's most colourful designs. And by far the most vibrant of the 700 silhouette! Like the 700 'Sun', its bold tones and textures create a stand-out that we haven't seen since the OG 'Wave Runner'.
Explore Yeezy in our Yeezy Mid Tier Mystery Box!
Yeezy 500 'Enflame' - Drops May 2021
What do we love? Staying true to their commitment to provide a more vibrant colour range, the Yeezy 500 'Enflame' certainly delivers! The pair breaks away from the 500's traditional monotones, pairing brown and blue for a distinguishable new look. It's the first of its kind!
Explore Yeezy in our Hype Sneakers Mystery Box!
Yeezy Foam Runner 'Mineral Blue' - Drops May 2021
What do we love? Yeezy's Foam Runner took us all by surprise earlier this year, creating a hype we haven't seen since the release of the 350 V2 Black Red! The silhouette dominated sneaker blogs, and sold for 10x its retail price on StockX. Now, the 'Mineral Blue' colourway is set to release in full family sizing... buckle up!
Explore Yeezy in our Adidas Mystery Box!
Yeezy 350 V2 'Mono Pack' - Drops June 2021
What do we love? Speaking of the 350 V2, we're getting four brand new colourways of the sneaker this Summer! The silhouette is classic Ye, featuring famous boost cushioning and rear pull tabs. Joining the party are 'Mono Ice', 'Mono Clay', 'Mono Mist' and 'Mono Light'. Our only issue? Picking one of the four!
Explore Yeezy in our White Sneakers Mystery Box!
Yeezy 700 MNVN 'Bright Cyan' - TBC
What do we love? The 'Bright Cyan' is a welcome follow-up to the 'Phosphor' and 'Orange', rounding off a trio of vibrant sneakers. Unlike its predecessors, this Yeezy 700 waives traditional mesh and leather textures for a synthetic nylon upper, made even more distinguishable by gigantic '700' branding.
Explore Yeezy in our Black Sneakers Mystery Box!
Yeezy 450 'Dark Slate' - TBC
What do we love? The 'Dark Slate' is a complete invert of the previously released 'Cloud White'. And after three years of teasing, it's finally here! The sneaker features a complete primeknit upper, in-built lacing and sock liner for ultra comfort. If 'the dark side' could be embodied in a shoe, this would surely be it.
Explore Yeezy in our Sneakers Mystery Box!
Yeezy 700 'Wave Runner' - TBC
What do we love? The dad shoe to top all dad shoes is getting a restock this Summer. It may not be a new release, but it wouldn't be a fair Yeezy list without it; the sneaker is one of the most coveted silhouettes in Ye's catalogue, after all!
Explore Yeezy in our Yeezy Budget Mystery Box!
Unbox a pair of Yeezy's or two on HypeDrop now! And keep your eyes peeled, we're bringing you a brand new Yeezy Mystery Box VERY soon.